The beverage brand and the rapper now have a long-term partnership for emerging artists from Eminem’s Shady Records’ roster. As a result of the new deal, Brisk and Shady Records will host a series of artist events throught the year. Later in 2011, the two companies plan to produce several large-scale live music events.
The first Brisk-Shady Records event took place at New York City’s Highline Ballroom this past Tuesday, Feb. 9 and celebrated the long-anticipated signing of hip-hop supergroup Slaughterhouse to Eminem’s label.
Slaughtehouse — Crooked I, Joe Budden, Joell Ortiz and Royce da 5’9″ — was featured on “Session One,” a bonus track on Eminem’s “Recovery.” The group will release its second album later this year.
Paul Rosenberg, Eminem’s manager, said in a statement that his client believed both writing his own Super Bowl spot and creating a new marketing platform for Shady Records was a “great opportunity to do something creative and fun.”
To wit, the creative agency behind the Super Bowl spot, Mekanism, inserted 14 “Easter Eggs” (hidden gems) within the TV ad. For all your hardcore Eminem heads, see how many eggs you can find in the ad below before reading what they are (listed beneath the video):
Easter Eggs Answers:
– Alley = 8 mile reference
– Trunk gag =slim shady LP cover
– Infinity sticker on dumpster = “infinite” album (Em’s first album)
– License plate says Eminem
– Em’s club dance = inspired by his moves from video “Without Me”
– Trailers= reference to trailer park white trash roots/8mile
– Basement Sound Booth = ref to Basemint Productions (his first group)
– Stan = Stan the song
– Portapotty = Eminem has said often that he finds his best inspiration on the toilet
– 12 steps he walks down= (reference to “Recovery”)
– Does a “gun cock” move during rap from “Not Afraid”
– Skyline = inspired by the skyline from the “Not Afraid” video
– Shady Poo = refers to Slim Shady
– Eminem is left handed, so is the Eminem puppet
Until next time keep rockin’
The 0800 Jukebox crew.
www.0800jukebox.co.nz
www.rollingstone.com
It’s likely that this year’s Grammy Awards will be best remembered for the triumph of underdogs in key categories. Indie artists Arcade Fire took home the Album of the Year prize for The Suburbs, beating out best-selling discs by Katy Perry, Lady Gaga, Lady Antebellum and Eminem, while jazz vocalist Esperanza Spalding unexpectedly beat out Justin Bieber, Mumford & Sons, Drake and Florence and the Machine for Best New Artist.
The ceremony was packed with memorable performances this year. Here’s a look at some of the highlights.
Top nominee Eminem won Rap Album for Recovery and Rap Solo Performance for “Not Afraid,” though he was shut out in every other category. Jay-Z won two awards — Rap Song for “Empire State of Mind” with Alicia Keys, and Rap Performance by a Duo or Group for “On to the Next One” with Swizz Beatz.
In the rock categories, Paul McCartney won Solo Rock Vocal Performance for the live recording of “Helter Skelter” on his Good Evening New York City album, while Neil Young’s “Angry World” won for Rock Song and Muse’s The Resistance won for Rock Album. The Black Keys took home two Grammys – Rock Performance by a Duo or Group for their song “Tighten Up” and Alternative Music Album for Brothers.
It should come as no surprise that Lady Gaga’s performance of her new single “Born This Way” was the evening’s most visually stunning and bizarre spectacle:
Bob Dylan joined Mumford and Sons and the Avett Brothers for a medley of acoustic numbers including his classic “Maggie’s Farm”:
Mick Jagger made his first-ever live appearance at the Grammy Awards with tribute to the late Solomon Burke backed up by Raphael Saadiq and his band:
Whereas most everyone else on the Grammy stage went big and bold, Lady Antebellum opted for a stripped-down, understated medley of Teddy Pendergrass’ “If Don’t Know Me By Now” and their hits “American Honey” and “Need You Now”:
Cee Lo Green put on what could be the night’s silliest and most colorful performance with a rendition of his song “Fuck You” — err, “Forget You,” sorry — decked out in a peacock suit and backed up by Gwyneth Paltrow and a stage full of puppets from the Jim Henson Company:
Arcade Fire performed two songs at the ceremony — a blistering version of “Month of May” with a bunch of guys riding around on bikes, and “Ready to Start” after they won for Album of the Year:
Until next time keep rockin’
The 0800 Jukebox crew.
www.0800jukebox.co.nz